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Scott Guthrie 

Scott Guthrie is a professional advisor on influencer marketing, a conference speaker, guest university lecturer, top 10 PR blogger, host of the Influencer Marketing Lab podcast and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA member, and an editorial board member of both Talking Influence and Influence publications. Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing plus over 175 blog posts devoted to influencer marketing.

Relevant published work – books:

Guthrie, S., 2020. Virtual Influencers: More Human Than Human. Ch. 15 in Influencer Marketing: Building Brand Communities and Engagement Ed. Yesiloglu, S., and Costello, J. Routledge: London.

Guthrie, S., (2018) The business of influence in S.Waddington (Ed.) Platinum: Celebrating the CIPR at 70 (pp.172-177). London, Blurb

Guthrie, S., (2016) Seizing Influencer Relations’ Opportunities in S.Hall (Ed.) #FuturePRoof Volume 2 (pp.183-191). London, Blurb

Guthrie, S., (2015) How Automation Changes PR Workflow in S.Hall (Ed.) #FuturePRoof (pp.116-122). London, Blurb

Guthrie, S., (2015) Using Circloscope To Build Relationships on Google+ in S.Waddington (Ed.) #PR Stack (pp. 48-51). London, Blurb

Relevant published work - Internet

Guthrie, S., Waddington, S., (2020) We’re All Influencers Now: #FuturePRoof guide to influencer marketing governance for public relations.

Scott Guthrie has published over 175 articles on the subject of influencer marketing on – designated a top 10 PR blog by Vuelio in 2020, 2019, and 2018.

Scott Guthrie influencer marketing blog

The Influencer Marketing Lab podcast

Speaking engagements

Media mentions

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Laura Edwards

Laura Edwards, entrepreneur and co-founder of the award-winning Viral Talent influencer management agency.


She thrives on educating some of the world’s most recognisable brands on how to work with Influencers to ensure Viral Talent’s team deliver their client the desired social media results as well as keeping the brand safe in this exciting burgeoning industry!


She enjoys mentoring and strategically managing her influencers, to maximise their full potential. Her ultimate goal is to make them into global brands themselves, through consumer products, television, live events, films, toys and much more. Up until Covid, Laura was working in LA with companies such as Viacom, Disney, BBC, Dreamworks to name a few.


Laura has 18 years commercial experience in the multi-media industry and has recently appeared on Good Morning Britain discussing Influencer Marketing. She also speaks on a lot of related panels and is a regular guest speaker at Bournemouth University and enjoys nurturing up and coming leaders of the future.


Company Highlights – Agency of the Year at Summer In The City in 2018, Best Talent Agency in 2019 at the Influencer Marketing Awards. Taken an influencer from 30K followers to 16m followers in 3 years. 


Our next step is to work with influencers to launch and build their profile on further platforms with Facebook, Snapchat and selected OTT platforms being priority.

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Vicki Shotbolt

Vicki Shotbolt is the founder and CEO of Parent Zone, an organisation that sits at the heart of modern family life providing everyday advice, knowledge and support to shape the best possible future for children as they embrace the online world. An executive board member of the UK Council for Child Internet Safety and co-chair of the UKCIS Digital Resilience Working Group Vicki leads a team that reaches millions of families every year. 


Sapphire Upshall

Sapphire is a talented emerging singer-songwriter from London, United Kingdom. Born in 2003, Sapphire has amassed a significant global audience with her vocal talents, riffs, runs and harmonies. Sapphire’s heartfelt and youthful songwriting style has captured the hearts of audiences all over the world. Her musical style is varied, having penned the topline for ‘Unity’ with Alan Walker, an online smash with over 33 Million streams, and also created many yet-unreleased songs that are ready for the world to hear in 2020 and beyond. Sapphire’s metaphorical, relatable, and sincere lyrics are sure to capture your heart. “I just want to inspire a generation to achieve their goals and dreams through my music”.


Sapphire’s live performances are an energetic pop-dance-vocal extravaganza, and with her unique talent has performed to audiences all over the world from London’s Wembley Arena, Cologne’s Lanxess Arena, Berlin's Metrohalle Arena to intimate shows in New York City’s The Bitter End. Sapphire has toured with artists such as Bars & Melody, Union J, and has also been featured on a 50 date school tour across the UK.


Sapphire has over 120 Million streams on Youtube and has also performed on television for BBC, ITV as well as working with major record labels including her recent single release through Magic Star (Sony Records) of ‘Lights Up’ which reached number 1 on the Vevo new artist chart in the UK.

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Elizabeth Milovidov

Dr. Elizabeth Milovidov is a mom to two tech-savvy little boys, a lawyer, law professor, and eSafety consultant. She is a member of the Working Group of experts on Digital Citizenship Education and an independent expert on Digital Parenting and Children and Internet for the Children’s Rights Division of Council of Europe. She is an advisor on European Cooperation and International Projects for e-Enfance, a French online child protection association providing support to parents and children in the digital age. Her core work involves researching solutions for parenting in the digital age and she has authored several guides and workbooks for parents, moderates a Facebook community for parents and is the founder of a website and community with resources for parents. 

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